The SupplyChain Game-Changer: Location Profiling

Explore how structured location data can reduce costs, boost efficiency, and future-proof your supply chain - backed by real-world examples and insights from the University of St. Gallen.

Why This White Paper?

Location data is often treated as an afterthought - scattered across systems, outdated, or simply incomplete. Yet, it plays a critical role in nearly every supply chain process, from routing and delivery to real estate management and automation.

Reveal a Hidden Blind Spot

Location data is often incomplete or inconsistent - yet it underpins every supply chain decision. Learn why it deserves more attention.

Real-World Examples, Real Impact

From OEMs to logistics service providers, see how structured location profiles improve efficiency and reduce costs.

Power Future Trends

Discover how accurate location data enables emerging technologies like digital twins, autonomous driving, and smart routing.

Move Beyond Guesswork

Learn how companies are shifting from outdated spreadsheets to intelligent, decentralized data management systems.

What You’ll Learn Inside the White Paper

This white paper offers a deep dive into the untapped potential of location profiling - a critical but often overlooked component of logistics and supply chain optimization.

The State of Location Data Today

Today’s location data is scattered — part spreadsheets, part tribal knowledge. Most of it boils down to just a name and address, missing critical details like business hours and local contacts.

Challenges Faced in Practice

Outdated records, siloed data, lost driver knowledge — the hidden costs of poor location data are everywhere. Often, the real problem only shows up downstream, making it harder to spot — and fix — at the source.

Innovative Solutions & New Approaches

Explore how structured data and platforms like LogBook can close the gap and deliver value at scale by combining modern technology with the human in the loop.

Real-World Use Cases Across Industries

Dive into five practice-based use cases from OEMs, logistics providers, and energy firms—showing how they use location profiles in their day-to-day business.

Authors

Dr. Ludwig HaeberleDr. Ludwig Häberle is Deputy Director at the Institute for Production and Supply Chain Management at the University of St. Gallen. His research focuses on logistics and supply chain management, especially market trends and sustainable freight systems. He also teaches SCM at HSG and Zeppelin University and chairs the Eco Performance Award jury.

Dr. Leon ZachariasDr. Leon Zacharias is an External Advisor at the Institute for Production and Supply Chain Management at the University of St. Gallen, where he completed his PhD on last-mile cooperation. He is now a consultant at Roland Berger in the Transportation team, teaches logistics management at HSG, and leads initiatives like the Supply Chain Innovation Day.

Get Your Copy

Unlock the full white paper and discover how structured location data can revolutionize your supply chain. Get practical insights, real-world examples, and expert perspectives from LogBook and the University of St. Gallen — just fill out the form to access your copy.

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